Thursday, 16 July 2009

BbWorld09 final keynote

Live blogged during the session - so no grammar or spell check! Hope this gives you a sense of what happened.

Presented by Lester Holt - award-winning journalist covering wars in Iraq and Afghanistan, olympics and election. Weekend edition anchor of NBC News. Think he might be well-known in the US!

Holt admits he was not a very disciplined student - and didn't always do what he was supposed to. He WAS interested in technology, though - he felt he was born 30 years too early. Suggested that the BbWorld audience could have helped him get better grades.

Discussing the power of cell phones - the significance of mobile tech and changing the world of journalism and education. Creating new opportunities for boht industries - the borders are shrinking to form a global community. What happens in other countries effects us where we are.

Roles of journalists and teachers are similar - inspiring, educating, communicating. WE consume news differently now and "news" is a relative term. Journos are using new tech to deliver reactions and news instantly - mobile devices used widespread e.g. in Iran mobile phones, Twitter, cameras prevailed despite the government's attempt to crack-down on its use.

Hurricane Katrina effected students in a terrible way; NBC recorded this as a priority issue. The 2008 elections engaged and enrgised young people. Internet coverage had a fundamental impact on the election. PIcture and images matter.

Goals are the same of teachers and journos - engaging people in people, places, events. Young people are tuning out the old ways of accesssing news and the journos need to stay ahead: blogging and Twittering big deal for NBC. Young people used to seeing raw material not the polished content shown on TV, 24/7. 1 person can now do the job of what 4 people used to do using today's technology - and then sharing it at the click of a button.

A video of the changes in time of TV news broadcasting was shown.

The advent of the digital age has sped up the change in news delivery - e.g. breaking news on TV or SMS alerts, etc. Info shared with more people more immediately. Deadlines for journos are now greatly compressed. People with web publishing tools are competing with news channels. Journos no longer control the flow of information. Leveraging technology to improve the way broadcasting is delivered and managing - similar to teaching.

Stories are more than headlines - digital tech has enabled the storing and preservation of archives, which provides learning opportunities for students and citizens. History will be taught differently with the use and advancement of technology.

Change is certain and the way news is delivered mirrors the exoperience of educators. Advancements are leading to greater personalisation of digital content and collaborative partnerships.NBC is offering access to it sarvhices to Bb users (IN THE US?????) . These partnerships, e.g. Bb and NBC will improve the learning experiences for (American??!!) students; the service is called NBC News Archives on demand.

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